AAMI Partnership
For more than a decade, AAMI and Melbourne Park have partnered to create memorable experiences for millions of visitors, with AAMI serving as the naming rights partner of AAMI Park since the stadium opened in 2010.
AAMI Park hosts some of Australia’s biggest sporting and entertainment events and is home to Melbourne Victory, Melbourne City FC, and Melbourne Storm.
Today, the partnership extends beyond venue naming rights, reflecting a shared commitment to bringing people together through world-class sport, entertainment and community experiences.
About the Partnership
By aligning with one of Melbourne’s most iconic venues, AAMI maintains a year-round presence in a destination that attracts millions of visitors while supporting experiences that extend beyond event day.
The partnership also extends into the community, with AAMI and Melbourne Park collaborating on a range of initiatives.
What Ability Day
Melbourne Park and AAMI have supported What Ability Day, celebrating inclusion through sport and recreation. The event brings together participants, athletes and the community to create accessible experiences that encourage connection and participation for people of all abilities.
SES Driver Reviver Media Launch
Melbourne Park hosted the SES Driver Reviver media launch in partnership with AAMI, helping raise awareness of the free roadside rest stop program that encourages motorists to take regular breaks and drive safely during busy holiday travel periods.
WOW Day
Wear Orange Wednesday (WOW Day). Recognising the important work of Victoria State Emergency Service volunteers and celebrating the individuals who dedicate their time to supporting communities across the state through lighting up AAMI Park in orange.
Earth Hour
Each year AAMI Park joins the global initiative by recognising the importance of environmental awareness and demonstrating support for collective action on sustainability.
Amy Shark at AAMI Park
To celebrate the renewal of AAMI naming rights, AAMI brought one of Australia’s biggest stars, Amy Shark in 2022 to perform live at an exclusive event for 1,000 fans at AAMI Park.
